Malaga to Highway City, March 25

Malaga to Highway City, March 25

Supporters greet César Chávez (cane) and marchers during the march to Sacramento. Highway City, California, March 25, 1966. Photo by John Kouns.

En route to Highway City, 17 miles north, the group passed through Calwa before reaching Fresno, a major city of over 150,000 residents. In Fresno, they met Mayor Floyd H. Hyde at City Hall, had lunch in Roeding Park with live music, and received food donations from residents. It was in this same city that the Farm Workers Association (FWA) had established itself just four years earlier, in 1962, with a founding convention at the Edison Social Hall where the iconic black eagle logo was revealed. (Go to Day 10)

Marcher walking past the Fresno Van Ness Avenue entrance sign, Fresno, 1966

A marcher holds a Mexican flag walking at the entrance of Van Ness Avenue during the march to Sacramento. Fresno, California, March 25, 1966. Photo by John Kouns.

Marchers walking past a woman in a convertible during the march to Sacramento, Fresno, 1966

Marchers walk past a woman in a convertible during the march to Sacramento. Fresno, California, March 25, 1966. Photo by John Kouns.

Roberto Bustos and other marchers on Fresno Street, Fresno, 1966

Roberto Bustos (right) and marchers walk on Fresno Street, just after crossing Van Ness Avenue, during the march to Sacramento. They are carrying the American Flag, a Virgin of Guadalupe-NFWA banner, and the Mexican flag. Fresno, California, March 25, 1966. Photo by John Kouns.

William King, Roberto Román, and others standing in front of Fresno City Hall during the march to Sacramento, Fresno, 1966

William King (Huelga-NFWA sign) and Roberto Román (black cross) stand among marchers in front of Fresno City Hall, displaying the Mexican flag, Virgin of Guadalupe-NFWA banner, and American flag. Marchers from Selma, Fresno, and Lindsay hold signs identifying their California towns. They met Mayor Floyd H. Hyde, had lunch at Roeding Park, and continued to Highway City. Fresno, California, March 25, 1966. Photo by John Kouns.

César Chávez talking to the press in front of Fresno City Hall during the march to Sacramento, Fresno, 1966

Republican Fresno Mayor Floyd H. Hyde greets César Chávez and marchers in front of City Hall during the march to Sacramento. Reporters and others surround them. Fresno, California, March 25, 1966. Photo by John Kouns.

NEH-Preferred-Seal-logo

Tom & Ethel Bradley Center
California State University, Northridge

18111 Nordhoff Street, Northridge, CA 91330
Phone: (818) 677-1200 / Contact Us

en_USEnglish