[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”360deg” background_color_gradient_stops=”#000000 0%|rgba(10,10,10,0) 65%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.01.02.29.png” background_position=”top_center” background_vertical_offset=”20%” width=”100%” min_height=”39vh” custom_margin=”-2px|||||” custom_padding=”98px|0px|98px|0px|true|true” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”150px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”76px” custom_margin=”||-16px||false|false” custom_padding=”26px||0px||false|false” header_font_tablet=”Montserrat|700|||||||” header_font_phone=”Montserrat|700|||||||” header_font_last_edited=”on|desktop” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||-16px||false|false”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”360deg” background_color_gradient_stops=”#000000 0%|rgba(10,10,10,0) 65%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.01.02.29.png” background_position=”top_center” background_vertical_offset=”12%” width=”100%” min_height=”39vh” custom_margin=”-2px|||||” custom_padding=”98px|0px|98px|0px|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”85px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_font=”|700|||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”75px||||false|false” header_font_tablet=”Roboto Slab|700|||||||” header_font_phone=”Montserrat|700|||||||” header_font_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”12px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/6476″ link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Luis Valdez and marchers walking on the street during the march to Modesto, Modesto, CA, 1975. Photo by John Kouns.<\/em><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n In the summer of 1973, E. & J. Gallo Winery decided not to renew their contracts with United Farm Workers and instead signed with the Teamsters. 127 Gallo farm workers went on strike at Gallo\u2019s Livingston Ranch when Gallo signed these new contracts because they weren\u2019t consulted and because the Teamsters\u2019 contracts gave workers less protection from pesticides in the field. The UFW decided to march in 1975 in protest for an election to determine if Gallo workers really wanted to switch to the Teamsters\u2019 contracts from the UFW\u2019s. The 110-mile march from San Francisco to Modesto lasted one week, from February 22 to March 1. A concurrent march happened from Delano up to Modesto on a similar path to the march to Sacramento in 1966. After the march, the California Agricultural Labor Relations Act of 1975 was signed, giving farm workers the right to collective bargaining.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_slider _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][et_pb_slide image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B7.01.02.25.png” _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”46px” background_color=”#D22030″ background_enable_color=”on” background_enable_image=”off” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/6435″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n Philip Vera Cruz and marchers walking on the street during the march to Modesto, Modesto, CA, 1975. Photo by John Kouns.<\/p>\n [\/et_pb_slide][et_pb_slide image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/02\/17.41.JK_.N35.B7.01.02.18.png” _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”46px” background_color=”#D22030″ background_enable_color=”on” background_enable_image=”off” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/6507″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n Marchers walk on the street during the march to Modesto, California in 1975. Thunderbird flags, the Mexican flag, a March on Gallo banner, and a Virgin of Guadalupe banner are visible. One of the marchers is holding a megaphone. Modesto, March 1, 1975. Photo by John Kouns.<\/p>\n [\/et_pb_slide][et_pb_slide image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.01.02.24.png” _builder_version=”4.21.0″ _module_preset=”default” header_font_size=”46px” background_color=”#D22030″ background_enable_color=”on” background_enable_image=”off” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/6441″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_transition=”on” sticky_enabled=”0″]<\/p>\n Marchers walk on the street during the march to Modesto in Modesto, California on March 1, 1975. They are walking on 9th Street. A banner from the UFW at Porterville is visible. Modesto, March 1, 1975. Photo by John Kouns.<\/p>\n [\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D8D2C4″ min_height=”530px” custom_margin=”-1px|||||” custom_padding=”0px|||||” global_module=”70″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/footer_logos.png” title_text=”footer_logos” url=”https:\/\/www.csun.edu\/bradley-center” url_new_window=”on” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/NEH-Preferred-Seal.png” alt=”NEH-Preferred-Seal-logo” title_text=”NEH-Preferred-Seal” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Tom & Ethel Bradley Center [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Emergency Information<\/a><\/p>\n University Policies & Procedures<\/a><\/p>\n Title\u00a0<\/span>IX<\/abbr><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Terms and Conditions for Use<\/a><\/p>\n Privacy Policy<\/a><\/p>\n Document Reader<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" March to ModestoMarch to ModestoLuis Valdez and marchers walking on the street during the march to Modesto, Modesto, CA, 1975. Photo by John Kouns.In the summer of 1973, E. & J. Gallo Winery decided not to renew their contracts with United Farm Workers and instead signed with the Teamsters. 127 Gallo farm workers went on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" disabled_on=\"on|off|off\" _builder_version=\"4.21.0\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"360deg\" background_color_gradient_stops=\"#000000 0%|rgba(10,10,10,0) 65%\" background_color_gradient_overlays_image=\"on\" background_image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.04.31.png\" background_position=\"top_center\" background_vertical_offset=\"31%\" width=\"100%\" min_height=\"39vh\" custom_margin=\"-2px|||||\" custom_padding=\"98px|0px|98px|0px|true|true\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" title_text=\"17.41.JK.N35.B7.05.04.31\" sticky_enabled=\"0\"][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"150px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" header_font=\"Montserrat|700|||||||\" header_text_align=\"center\" header_text_color=\"#FFFFFF\" header_font_size=\"76px\" custom_margin=\"||-16px||false|false\" custom_padding=\"26px||0px||false|false\" header_font_tablet=\"Montserrat|700|||||||\" header_font_phone=\"Montserrat|700|||||||\" header_font_last_edited=\"on|desktop\" global_colors_info=\"{}\" custom_margin__hover_enabled=\"on|desktop\" custom_margin__hover=\"||-16px||false|false\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"off|on|on\" _builder_version=\"4.21.0\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_direction=\"360deg\" background_color_gradient_stops=\"#000000 0%|rgba(10,10,10,0) 65%\" background_color_gradient_overlays_image=\"on\" background_image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.04.31.png\" background_position=\"top_center\" background_vertical_offset=\"35%\" width=\"100%\" min_height=\"39vh\" custom_margin=\"-2px|||||\" custom_padding=\"98px|0px|98px|0px|true|true\" hover_enabled=\"0\" locked=\"off\" global_colors_info=\"{}\" title_text=\"17.41.JK.N35.B7.05.04.31\" sticky_enabled=\"0\"][et_pb_row _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"85px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"Montserrat|700|||||||\" header_font=\"|700|||||||\" header_text_align=\"center\" header_text_color=\"#FFFFFF\" header_font_size=\"40px\" text_orientation=\"center\" custom_margin=\"||||false|false\" custom_padding=\"75px||||false|false\" header_font_tablet=\"Roboto Slab|700|||||||\" header_font_phone=\"Montserrat|700|||||||\" header_font_last_edited=\"on|desktop\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_3,2_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_padding=\"12px||0px|||\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"2_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font_size=\"20px\" text_line_height=\"1.6em\" global_colors_info=\"{}\"]<\/p> In 1968, the UFW launched a boycott of Safeway supermarkets, targeting a store in San Francisco that refused to support the UFW\u2019s grape boycott by selling strikebreaker-picked grapes. The grape boycott was a contentious affair, with farmworkers and their supporters often bearing the brunt of anti-farmworker and anti-boycott violence\u2014UFW organizer Lupe Mungu\u00eda was physically assaulted by the Safeway store manager and a security guard, requiring hospitalization for his wounds; activist Fred Ross, Jr. was shot at by a security guard while distributing flyers. In September 1968, San Francisco Mayor Joseph Alioto offered his support for the farmworkers\u2019 demand for collective bargaining and offered to mediate the dispute, despite rejections. That same year, the GI Forum, a prominent Mexican American veteran\u2019 and community advocacy organization, announced its support of the grape boycott; the Seattle Cannery Workers Union and the Filipino American Political Association (FAPA) also joined the boycott. Additionally, Roman Catholic leaders throughout the nation voiced their support for the farmworkers, including Archbishop Robert Lucey of San Antonio, and Archbishop Karl J. Alter of Ohio, who called for the growers to comply and for the NLRB to be extended to farmworkers, respectively. Unfortunately, resistance was expected and entrenched, especially in a society determined to deny farmworkers basic dignity and rights. In 1968, El Malcriado reported a federal plot to destroy the grape boycott, highlighting that the increase in grape exports, in the face of a nationwide boycott that gained traction daily, was in fact pushed by the federal government purchasing them to help feed American soldiers stationed in Vietnam. El Malcriado also reported that the federal government conspired to further crush the UFW\u2019s efforts by opening the border, which helped squash the strikes in Texas and in California\u2019s Coachella Valley. Just as this was taking place, American politicians and those aspiring to higher office opined on the topic: Alan Cranston, candidate for Senate for California, voiced his support for farmworkers and placed the blame squarely on the growers. Adding insult to injury, however, Republican presidential candidate Richard M. Nixon, ignoring the plight and experiences of the farmworkers, decried the grape boycott as \u201cunnecessary,\u201d \u201cillegal,\u201d and as \u201cillegal economic pressure,\u201d exhorting them to \u201cfollow the law\u201d; Nixon was referring to the National Labor Relations Board (NLRB), which purposely left out farmworkers from its celebrated protections. Shortly thereafter, Nixon gave his famous \u201csilent majority\u201d speech, simultaneously capturing the white vote and unleashing a regime of \u201claw and order\u201d whose consequences for marginalized communities remain to this day.<\/span><\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_fullwidth_slider _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#D22030\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.04.15.png\" _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_transition=\"on\" title_text=\"17.41.JK.N35.B7.05.04.15\" sticky_enabled=\"0\"][\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.04.22.png\" _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_transition=\"on\" title_text=\"17.41.JK.N35.B7.05.04.22\" sticky_enabled=\"0\"][\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.04.32.png\" _builder_version=\"4.21.0\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_transition=\"on\" title_text=\"17.41.JK.N35.B7.05.04.32\" sticky_enabled=\"0\"][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" background_color=\"#D8D2C4\" min_height=\"530px\" global_module=\"70\" saved_tabs=\"all\" locked=\"off\" global_colors_info=\"{}\"][et_pb_row column_structure=\"1_4,1_4,1_4,1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/footer_logos.png\" title_text=\"footer_logos\" url=\"https:\/\/www.csun.edu\/bradley-center\" url_new_window=\"on\" align=\"center\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][et_pb_image src=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/NEH-Preferred-Seal.png\" alt=\"NEH-Preferred-Seal-logo\" title_text=\"NEH-Preferred-Seal\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Tom & Ethel Bradley Center [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Emergency Information<\/a><\/p> University Policies & Procedures<\/a><\/p> Title\u00a0IX<\/abbr><\/a><\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p> Terms and Conditions for Use<\/a><\/p>Philip Vera Cruz and marchers walking on the street during the march to Modesto, Modesto, CA, 1975<\/h6>\n
Marchers walking on the street during the march to Modesto, CA, 1975<\/h6>\n
Marchers walking on the street during the march to Modesto, Modesto, CA, 1975<\/h6>\n
California State University, Northridge<\/span>
18111 Nordhoff Street, Northridge, CA 91330<\/span>
Phone:\u00a0(818) 677-1200<\/a><\/span>\u00a0\/\u00a0Contact Us<\/a><\/span><\/p>\nSan Francisco Rally (September 15, 1968)<\/h1>
San Francisco Rally (September 15, 1968)<\/h1>
California State University, Northridge<\/span>
18111 Nordhoff Street, Northridge, CA 91330<\/span>
Phone:\u00a0(818) 677-1200<\/a><\/span>\u00a0\/\u00a0Contact Us<\/a><\/span><\/p>