{"id":517,"date":"2024-02-26T23:31:03","date_gmt":"2024-02-26T23:31:03","guid":{"rendered":"https:\/\/farmworkermovement-csun.org\/?page_id=517"},"modified":"2024-07-29T20:27:26","modified_gmt":"2024-07-29T20:27:26","slug":"el_malcriado","status":"publish","type":"page","link":"https:\/\/farmworkermovement-csun.org\/es\/el_malcriado\/","title":{"rendered":"El Malcriado"},"content":{"rendered":"

[et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”360deg” background_color_gradient_stops=”#000000 0%|rgba(10,10,10,0) 65%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/11\/Rectangle-67-2.png” background_position=”top_center” background_vertical_offset=”13%” width=”100%” min_height=”39vh” custom_margin=”-2px|||||” custom_padding=”98px|0px|98px|0px|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”85px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_font=”Montserrat|700|||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”76px” custom_margin=”||-16px|||” header_font_tablet=”Montserrat|700|||||||” header_font_phone=”Montserrat|700|||||||” header_font_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

El Malcriado<\/em><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.21.0″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”360deg” background_color_gradient_stops=”#000000 0%|rgba(10,10,10,0) 65%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/11\/Rectangle-67-2.png” background_position=”top_center” background_vertical_offset=”13%” width=”100%” min_height=”39vh” custom_margin=”-2px|||||” custom_padding=”98px|0px|98px|0px|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”85px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”Montserrat|700|||||||” header_font=”|700|||||||” header_text_align=”center” header_text_color=”#FFFFFF” header_font_size=”40px” text_orientation=”center” custom_margin=”||-16px|||” header_font_tablet=”Roboto Slab|700|||||||” header_font_phone=”Montserrat|700|||||||” header_font_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

El Malcriado<\/em><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”38px||35px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”12px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/754″ link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

El Malcriado staff pose in front of Doug Adair’s Econoline Ford Van, which they used for distribution of El Malcriado. Delano, ca. 1966. Photo by Emmon Clarke.<\/em><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

The publication El Malcriado<\/em> was the voice of the farmworker movement. In 1964, C\u00e9sar Ch\u00e1vez and the NFWA leaders put together the first newspaper issue that contained news, satirical cartoons, and editorial pieces from the NFWA staff. However, it wasn’t until volunteer Wendy Goepel<\/a> introduced Bill Esher<\/a>, a young college student from Syracuse University, to Ch\u00e1vez that El Malcriado<\/em> could be further developed and distributed across the Central Valley.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_image=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/11\/Rectangle-66-2.png” min_height=”65vh” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/85″ link_option_url_new_window=”on” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” min_height=”336.8px” custom_padding=”28px||2px|6px||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”auto||auto||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” link_option_url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/85″ link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

Doug Adair and Daniel de los Reyes editing stories, Delano, ca. 1966. Photo by Emmon Clarke.\u00a0<\/em><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

Ch\u00e1vez collaborated with Andy Zerme\u00f1o, a talented young artist, to create the two characters on the covers of the first two issues: Don Sotaco and Don Coyote. They would be the first of a series of characters who would appear regularly in the paper.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D22030″ custom_padding=”||2px|||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D22030″ width=”100%” max_width=”100%” custom_margin=”-118px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/07\/Malcriado-Cantu.jpg” alt=”El Malcriado Issue Number 1 (left) and Felipe Cant\u00fa (right)” title_text=”El Malcriado Issue Number 1 (left) and Felipe Cant\u00fa (right)” url=”https:\/\/cdm17169.contentdm.oclc.org\/digital\/collection\/FMC\/id\/904″ url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1.2em” custom_margin=”0px||||false|false” custom_padding=”|10vh||5vh|false|false” global_colors_info=”{}”]<\/p>\n

El Malcriado Issue 1 with Don Sotaco (left) and Felipe Cant\u00fa, who played Don Sotaco (right)<\/p>\n

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Luis Valdez adapted Zerme\u00f1o’s characters in Teatro Campesino: the humble and abused farmworker, Don Sotaco; the devious labor contractor and field boss, Don Coyote; and the fat, cigar-chomping owner of the harvest fields, Patroncito. Don Sotaco was initially thought of as a “dummy,” according to his creator Andy Zerme\u00f1o but the movement grew and started to succeed and Don Sotaco gained agency and challenged authority, becoming more like a malcriado.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”21px||26px|||” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

The name El Malcriado<\/em> translates to \u201cmalcontent\u201d or \u201cunruly one,\u201d perfect for a movement that could not be tamed and would not remain docile, but instead challenge authority. From 1964-1974, El Malcriado<\/em>\u2019s staff wrote articles and published caricatures that reflected scathing satire, salty humor, and information extrapolated through meticulous and tough research. Some people who worked on the staff during the early years were Donna Haber<\/a>, Daniel de los Reyes<\/a>, Bill Esher, Mary Murphy, Doug Adair<\/a>, Chris S\u00e1nchez<\/a>, Marcia Brooks<\/a>, Kerry Ohta<\/a>, Eli Risco<\/a>, and Emmon Clarke<\/a>.<\/span><\/p>\n

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Bill Esher working at the office of El Malcriado, Delano, ca. 1966. Photo by Emmon Clarke.\u00a0<\/em><\/span><\/p>\n

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El Malcriado<\/em> was sold by subscription for ten cents in barrio stores. Though it was originally in Spanish, an English edition starting with the 17th issue. By 1965, it boasted a circulation of 3000 (2000 Spanish, 1000 English), giving the National Farmworkers Association (NFWA) a base from which to gather support to organize.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D22030″ min_height=”819px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”]<\/p>\n

El Malcriado: The Voice of the Farm Worker (Documentary Short)<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”27px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=5OqH0IIgEY8″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”0px||47px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

El Malcriado<\/em> raised the spirits of the farmworkers and provoked action. It also linked the movement to the Mexican Revolution, invoking the words and imagery of Emiliano Zapata<\/a>, champion of the Mexican underclass, and linked the struggle to the civil rights movement. During its 10-year tenure, El Malcriado<\/em> was published bi-weekly and served as a powerful tool for the United Farm Workers.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” min_height=”336.8px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D22030″ width=”100%” max_width=”100%” min_height=”456.6px” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/03\/17.41.JK_.N35.B7.05.25.36A_v2-scaled.jpg” alt=”Marchers resting next to El Malcriado cart during the march to Sacramento, 1966″ title_text=”Marchers resting next to El Malcriado cart during the march to Sacramento, 1966″ url=”https:\/\/digital-library.csun.edu\/fmc” url_new_window=”on” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”40px” text_line_height=”1.2em” custom_margin=”0px||||false|false” custom_padding=”|10vh||5vh|false|false” global_colors_info=”{}”]<\/p>\n

Marchers resting next to El Malcriado cart during the march to Sacramento, 1966<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”20px” text_line_height=”1.6em” header_4_text_color=”#FFFFFF” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|10vh||5vh|false|false” global_colors_info=”{}”]<\/p>\n

El Malcriado<\/em>‘s subscription base was crucial to organizing the March to Sacramento in 1966, as it provided a network to welcome and care for the marchers coming into each town. Because the newspaper was already distributed there as well, the strikes and negotiations were in the public consciousness. When efforts shifted to boycotts in the cities in late 1966, El Malcriado<\/em> began to be distributed there as well.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_color=”#D8D2C4″ min_height=”530px” custom_margin=”-1px|||||” custom_padding=”0px|||||” global_module=”70″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/footer_logos.png” title_text=”footer_logos” url=”https:\/\/www.csun.edu\/bradley-center” url_new_window=”on” align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2023\/07\/NEH-Preferred-Seal.png” alt=”NEH-Preferred-Seal-logo” title_text=”NEH-Preferred-Seal” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

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Title\u00a0<\/span>IX<\/abbr><\/a><\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

El MalcriadoEl MalcriadoEl Malcriado staff pose in front of Doug Adair’s Econoline Ford Van, which they used for distribution of El Malcriado. Delano, ca. 1966. Photo by Emmon Clarke.The publication El Malcriado was the voice of the farmworker movement. In 1964, C\u00e9sar Ch\u00e1vez and the NFWA leaders put together the first newspaper issue that contained […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Title (paste in gear and match style)<\/h1>

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Title (paste in gear and match style)<\/h1>

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\u201cLorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.\u201d<\/p>

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U.S. Senate Subcommittee on Migratory Labor Hearings, 1966<\/p>

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.<\/p>

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean finibus sapien non neque venenatis rhoncus.<\/p>

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\u00a0<\/p>

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Tom & Ethel Bradley Center
\u00a9 California State University, Northridge<\/span>
18111 Nordhoff Street, Northridge, CA 91330<\/span>
Phone:\u00a0(818) 677-1200<\/a><\/span>\u00a0\/\u00a0Contact Us<\/a><\/span><\/p>

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Emergency Information<\/a><\/p>

University Policies & Procedures<\/a><\/p>

Title\u00a0IX<\/abbr><\/a><\/p>

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Terms and Conditions for Use<\/a><\/p>

Privacy Policy<\/a><\/p>

Document Reader<\/a><\/p>

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