{"id":5298,"date":"2024-04-16T20:52:34","date_gmt":"2024-04-16T20:52:34","guid":{"rendered":"https:\/\/farmworkermovement-csun.org\/?page_id=5298"},"modified":"2024-07-07T18:11:25","modified_gmt":"2024-07-07T18:11:25","slug":"malaga-to-highway-city","status":"publish","type":"page","link":"https:\/\/farmworkermovement-csun.org\/es\/malaga-to-highway-city\/","title":{"rendered":"Timeline: [10] Malaga to Highway City (March 25, 1966)"},"content":{"rendered":"

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Malaga to Highway City, March 25<\/h1>\n

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Malaga to Highway City, March 25<\/h1>\n

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Supporters greet C\u00e9sar Ch\u00e1vez (cane) and marchers during the march to Sacramento. Highway City, California, March 25, 1966. Photo by John Kouns.<\/em><\/span><\/p>\n

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En route to Highway City, 17 miles north, the group passed through Calwa before reaching Fresno, a major city of over 150,000 residents. In Fresno, they met Mayor Floyd H. Hyde at City Hall, had lunch in Roeding Park with live music, and received food donations from residents. It was in this same city that the Farm Workers Association (FWA) had established itself just four years earlier, in 1962, with a founding convention at the Edison Social Hall where the iconic black eagle logo was revealed. (Go to Day 10<\/a>)<\/span><\/p>\n

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Marcher walking past the Fresno Van Ness Avenue entrance sign, Fresno, 1966<\/h6>\n

A marcher holds a Mexican flag walking at the entrance of Van Ness Avenue during the march to Sacramento. Fresno, California, March 25, 1966. Photo by John Kouns.<\/p>\n

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Marchers walking past a woman in a convertible during the march to Sacramento, Fresno, 1966<\/h6>\n

Marchers walk past a woman in a convertible during the march to Sacramento. Fresno, California, March 25, 1966. Photo by John Kouns.<\/p>\n

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Roberto Bustos and other marchers on Fresno Street, Fresno, 1966<\/h6>\n

Roberto Bustos (right) and marchers walk on Fresno Street, just after crossing Van Ness Avenue, during the march to Sacramento. They are carrying the American Flag, a Virgin of Guadalupe-NFWA banner, and the Mexican flag. Fresno, California, March 25, 1966. Photo by John Kouns.<\/p>\n

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William King, Roberto Rom\u00e1n, and others standing in front of Fresno City Hall during the march to Sacramento, Fresno, 1966<\/h6>\n

William King (Huelga-NFWA sign) and Roberto Rom\u00e1n (black cross) stand among marchers in front of Fresno City Hall, displaying the Mexican flag, Virgin of Guadalupe-NFWA banner, and American flag. Marchers from Selma, Fresno, and Lindsay hold signs identifying their California towns. They met Mayor Floyd H. Hyde, had lunch at Roeding Park, and continued to Highway City. Fresno, California, March 25, 1966. Photo by John Kouns.<\/p>\n

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C\u00e9sar Ch\u00e1vez talking to the press in front of Fresno City Hall during the march to Sacramento, Fresno, 1966<\/h6>\n

Republican Fresno Mayor Floyd H. Hyde greets C\u00e9sar Ch\u00e1vez and marchers in front of City Hall during the march to Sacramento. Reporters and others surround them. Fresno, California, March 25, 1966. Photo by John Kouns.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Malaga to Highway City, March 25Malaga to Highway City, March 25Supporters greet C\u00e9sar Ch\u00e1vez (cane) and marchers during the march to Sacramento. Highway City, California, March 25, 1966. Photo by John Kouns.En route to Highway City, 17 miles north, the group passed through Calwa before reaching Fresno, a major city of over 150,000 residents. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Parlier to Malaga<\/h1>

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Parlier to Malaga<\/h1>

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Junior high-school students, during the march to Sacramento, stand at the intersection of Wildwood Ave. and Morro Ave. and hold up banner that reads \"Del Rey Los Saluda\". Del Rey, California, March 24, 1966. Photo by John Kouns.<\/em><\/span><\/p>

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Following a morning mass, marchers reached Del Rey, where over 200 local residents provided lunch. Middle school students gathered in solidarity with workers' rights and in the evening, everyone gathered at the California Center for Community Development before heading to Malaga. Once in Malaga, marchers drove, not walked, to Fresno for a gathering at the Azteca Theater, a symbolic venue for the farmworker community, attracting a crowd of 1,000 people. The audience enjoyed Teatro Campesino's performance and listened to Luis Valdez reading of the Plan of Delano.<\/p>

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Priest celebrates mass at Our Lady of Sorrows Church in Parlier, CA, 1966<\/h6>

A priest celebrates mass at Our Lady of Sorrows Church in Parlier. The marchers carry flags, including the American flag, the banner of the Virgin of Guadalupe, and the Mexican flag. Parlier, California, March 24, 1966. Photo by John Kouns.<\/p>

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Carolina Franco, C\u00e9sar Ch\u00e1vez, Luis Valenzuela and other marchers celebrate mass at Our Lady of Sorrows Church, Parlier, CA, 1966<\/h6>

Carolina Franco, C\u00e9sar Ch\u00e1vez, Luis Valenzuela and other marchers celebrate mass at Our Lady of Sorrows Church in Parlier during the march to Sacramento. Two signs in Spanish rest against the wall, one reading, \"Peregrinaci\u00f3n Delano a Sacramento\" and the other, \"Peregrinaci\u00f3n, Penitencia, Revoluci\u00f3n.\" Parlier, California, March 24, 1966. Photo by John Kouns.<\/p>

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Marchers celebrating mass during the march to Sacramento, Parlier, 1966<\/h6>

Epifanio Camacho (man reading) and other marches attend mass at Our Lady of Sorrows Church during the march to Sacramento. An older woman rests her head on her arm. Parlier, California, March 24, 1966. Photo by John Kouns.<\/p>

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Roberto Bustos and others walking with flags during the march to Sacramento, Del Rey, 1966<\/h6>

Roberto Bustos (left) and marchers, carrying an American flag, a Virgin of Guadalupe-NFWA banner, and a Mexican flag, walk along the road during the march to Sacramento. Del Rey, California, March 24, 1966. Photo by John Kouns.<\/p>

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Marchers walk on Wildwood Ave., Del Rey, CA, 1966<\/h6>

Marchers heading to Sacramento walk on Wildwood Ave. A sign next to a mural reads, \"Welcome marchers! ...Viva La Causa!\" (Long Live La Causa). Del Rey, California, March 24, 1966. Photo by John Kouns.<\/p>

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Police officers escort marchers on the march to Sacramento, Malaga, CA, 1966<\/h6>

Police officers on motorcycles escort the marchers on their way to Sacramento. The marchers carry the Virgin of Guadalupe banner, along with the American and Mexican flags, while onlookers line the sides of the road to watch. Malaga, California, March 24, 1966. Photo by John Kouns.<\/p>

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Mariachi band leads marchers, Malaga, CA, 1966<\/h6>

A mariachi band leads marchers. A sign reads, \"FRESNO Farm-workers of Fresno apoyan la huelga.\" Marchers carry a Virgin of Guadalupe banner, as well as the American and Mexican flags. A girl carries a Malaga sign. Malaga, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B9.03.03.05.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Marcher plays the accordion and a girl in a Mexican dress in Malaga, CA, 1966<\/h6>

A marcher plays the accordion and a girl in a Mexican dress holds a sign reading, \"Huelga.\" Signs held by marchers say, \"Huelga\" and \"Bien-benidos peregrinos a Fresno, Viva la huelga\". M\u00e1laga, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B7.05.25.17A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Illuminated Azteca Theater sign in Fresno, CA, 1966<\/h6>

On the evening, the illuminated Azteca Theater sign in Fresno announces a free event at 7:00 p.m. in honor of Mr. C\u00e9sar Ch\u00e1vez and the pilgrims from Delano. After reaching Malaga, the marchers drove to Fresno for a mass, drawing around 1,000 attendees with a reading of the Plan de Delano and a performance by El Teatro Campesino. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.02.07.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

C\u00e9sar Ch\u00e1vez speaks at Teatro Azteca in Fresno during the march to Sacramento, Fresno, CA, 1966<\/h6>

C\u00e9sar Ch\u00e1vez speaks at Teatro Azteca in Fresno during the march to Sacramento. Ch\u00e1vez, with a cane, addresses the audience on stage at the rally, accompanied by three men\u2014one holding the American flag, one with the banner of Our Lady of Guadalupe, and the third holding the Mexican flag. Off the stage, two other men each hold the NFWA's flag with the black eagle. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.02.08.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Agust\u00edn Lira, Carolina Franco, and Luis Valdez sing on stage at Teatro Azteca in Fresno during the march to Sacramento, Fresno, CA, 1966<\/h6>

Agust\u00edn Lira (guitar), Carolina Franco, and Luis Valdez sing on stage at Teatro Azteca during the march to Sacramento. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.02.08A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Priest speaks on stage at Teatro Azteca, Fresno, CA, 1966<\/h6>

A priest speaks on stage at Teatro Azteca in Fresno during the march to Sacramento. Two men stand behind him, one (Manuel L\u00f3pez) holds the American flag, and the other the banner of Our Lady of Guadalupe. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.02.13.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Luis Valdez, Agust\u00edn Lira, Daniel Valdez, and Felipe Cant\u00fa from Teatro Campesino perform in Three Grapes at Teatro Azteca, Fresno, CA, 1966<\/h6>

Luis Valdez, Agust\u00edn Lira (green grape), Daniel Valdez (rotten grape), and Felipe Cant\u00fa (rasin) from Teatro Campesino perform in Three Grapes at Teatro Azteca in Fresno during the march to Sacramento. The play depicts the three grapes entering the stage, attempting to be harvested by strikebreakers. However, strikers with \"Huelga\" signs intervene, preventing the harvest and leading the workers to join the strike. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.02.13A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Luis Valdez reads The Plan of Delano on stage at Teatro Azteca, Fresno, CA, 1966<\/h6>

Luis Valdez reads The Plan of Delano on stage at a rally held at Teatro Azteca in Fresno as part of the march to Sacramento. Three men sit upstage: one (Manuel L\u00f3pez) with the American flag, another holding the banner of Our Lady of Guadalupe, and the third with the Mexican flag. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.04.17A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Felipe Cant\u00fa, Agust\u00edn Lira, Luis Valdez, and Gilbert Rubio sing on stage at Teatro Azteca, Fresno, CA, 1966<\/h6>

Felipe Cant\u00fa, Agust\u00edn Lira (guitar), Luis Valdez, and Gilbert Rubio sing on stage at a rally at Teatro Azteca in Fresno during the march to Sacramento. Three more men sit behind them (partially visible), holding the American flag, the banner of Our Lady of Guadalupe, and the Mexican flag. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.04.21A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Agust\u00edn Lira and Felipe Cant\u00fa from Teatro Campesino perform The Conscience of a Scab at Teatro Azteca, Fresno, CA, 1966<\/h6>

Agust\u00edn Lira (Conscience) and Felipe Cant\u00fa (Scab) from Teatro Campesino perform The Conscience of a Scab at Teatro Azteca in Fresno during the march to Sacramento. On the stage is a large flag with the black eagle and the name National Farm Workers Association. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

[\/et_pb_slide][et_pb_slide image=\"http:\/\/farmworkermovement-csun.org\/wp-content\/uploads\/2024\/04\/17.41.JK_.N35.B14.15.04.24A.jpg\" _builder_version=\"4.21.0\" _module_preset=\"default\" header_font_size=\"46px\" background_color=\"#D22030\" background_enable_color=\"on\" background_enable_image=\"off\" link_option_url=\"https:\/\/digital-library.csun.edu\/fmc\" link_option_url_new_window=\"on\" locked=\"off\" global_colors_info=\"{}\" sticky_transition=\"on\"]<\/p>

Errol Franklin and Luis Valdez perform Governor Brown at Teatro Azteca, Fresno, CA, 1966<\/h6>

Errol Franklin and Luis Valdez perform Governor Brown at Teatro Azteca in Fresno during the march to Sacramento. This act, first performed during the march to Sacramento, addressed the news that Gov. Pat Brown wouldn't greet the marchers upon arrival. In the performance, Agust\u00edn Lira portrayed Gov. Brown, Errol Franklin portrayed Zaninovich, and Felipe Cant\u00fa portrayed Bank of America. Fresno, California, March 24, 1966. Photo by John Kouns.<\/p>

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Tom & Ethel Bradley Center
California State University, Northridge<\/span>
18111 Nordhoff Street, Northridge, CA 91330<\/span>
Phone:\u00a0(818) 677-1200<\/a><\/span>\u00a0\/\u00a0Contact Us<\/a><\/span><\/p>

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